The Objects of Affection: Semiotics and Consumer Culture

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Author: A. Berger
Publisher: Palgrave MacMillan
Published: 07/20/2010
Pages: 198
Binding Type: Hardcover
Weight: 0.75lbs
Size: 8.30h x 5.50w x 0.60d
ISBN: 9780230103726

Review Citation(s):
Choice 03/01/2011

About the Author
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He is the author or editor of more than sixty books, including Ads, Fads, and Consumer Culture; Shop 'Til You Drop and Agitpop: Political Culture and Communication Theory . Berger is a consulting editor for the journal Humor and is on the editorial committee for Semiotica.

This title is not returnable