The People Business: How Ten Leaders Drive Engagement Through Internal Communications

Get exclusive insight into the internal communications strategies behind leading businesses like WPP, Heathrow Airport, Pizza Express, BG Groups and more, and learn what 'good' looks like in internal communications, to ensure yours demonstrates a clear impact on ROI and business performance.

In many companies, internal communications (IC) is too often not seen as a credible contributor to overall business performance. This book will enable you to prove the value of IC to senior company members by demonstrating its impact on ROI, enhanced employee engagement and improved business functions.

Featuring case studies and lessons from leading companies, The People Business offers readers a unique, inside perspective on what works (and what doesn't) in the world of corporate internal communication and strategy, offering tips for success from senior IC leaders, including what they have learned along the way and what remains challenging.

Built around interviews with senior practitioners from a diverse range of leading firms, this book offers a refreshingly honest perspective on the practices and challenges facing IC today.

Author: Annabel Dunstan, Imogen Osborne
Publisher: Kogan Page
Published: 07/25/2017
Pages: 216
Binding Type: Paperback
Weight: 0.68lbs
Size: 9.21h x 6.14w x 0.46d
ISBN: 9780749479718

About the Author

Annabel Dunstan has worked in marketing and communications in senior positions at top firms and in-house. She co-founded the engagement consultancy Question & Retain whose clients include Suzuki, PizzaExpress and Ferrero.

Imogen Osborne has spent over 20 years in senior communications leadership roles at Skype, Cisco and Edelman. In 2012, she co-founded Question & Retain with the aim of changing the way companies listen to their clients, staff and other key stakeholders.