The Persona Principle: How to Succeed in Business with Image Marketing

Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world's leading enterprises.

Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.

Author: Derek Armstrong, Kam Wai Yu
Publisher: Touchstone Books
Published: 05/08/1997
Pages: 240
Binding Type: Paperback
Weight: 0.86lbs
Size: 8.99h x 6.13w x 0.70d
ISBN: 9780684802695

About the Author
Derek Armstrongis a former private investigator and author of Blogertize, The Game, The Last Quest, and The Last Troubadour, MADicine.