The Political Economy of Disney: The Cultural Capitalism of Hollywood

This book sheds new light on the socio-economic impact of multinational corporations. Combining Cultural Studies and International Political Economy, it provides a revealing analysis of the Walt Disney Company, and by extension the wider Hollywood studio system. It does so by examining the cultural and economic forces powering the industry's expansion, the 'civilisation' that Disney disseminates, and the various ways that societies beyond the USA have adopted facets of the Hollywood productions to which they are exposed. Identifying both the strengths and the weaknesses of these transnational firms, it demonstrates the significance of their contribution to American power and predominance.

Author: Alexandre Bohas
Publisher: Palgrave MacMillan
Published: 09/27/2016
Pages: 224
Binding Type: Hardcover
Weight: 0.90lbs
Size: 8.67h x 6.09w x 0.74d
ISBN: 9781137562371

About the Author

Alexandre Bohas is a Lecturer at Université Paris 1 Panthéon-Sorbonne, France, and a specialist in International Political Economy. His research deals with cultural globalization, transnational companies and American power.