The Portable MBA in Marketing

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Author: Charles D. Schewe,Alexander Hiam
Publisher: Wiley
Published: 04/20/1998
Pages: 512
Binding Type: Hardcover
Weight: 2.41lbs
Size: 10.32h x 7.40w x 1.36d
ISBN: 9780471193678

About the Author
CHARLES D. SCHEWE, PhD, advises clients including Kellogg, IBM, RJR Nabisco, Coca-Cola, and Procter & Gamble on strategic planning, marketing research, and how to appeal to America's aging marketplace. He is a principal at Lifestage Matrix Marketing and a full professor at the University of Massachusetts at Amherst. He has authored ten books and more than fifty articles on marketing.

ALEXANDER HIAM has worked as a marketing manager and currently provides consulting, training, and research services to clients such as General Motors, Whirlpool, and The Vermont Country Store. He is the author of a dozen books, including Marketing for Dummies, The Vest-Pocket Marketer, and The Entrepreneur's Complete Sourcebook.