The Rise of Blockchain Applications in Customer Experience

Blockchain is a groundbreaking technology that is altering supply chain management and has tremendous ramifications for many businesses. There have been several scholarly publications dedicated to investigating how distributed ledger technology will affect companies and industries. However, present research efforts lack an explanation of what blockchain technology entails for the greatest stakeholder of these organizations and industries: consumers. The Rise of Blockchain Applications in Customer Experience provides an overview of how blockchain influences consumers and considers the key characteristics of blockchain models for institutional success. Covering key topics such as online customer experiences, customer satisfaction, and consumer behavior, this premier reference source is ideal for business owners, managers, policymakers, scholars, researchers, academicians, practitioners, instructors, and students.

Author: Mohammed Majeed
Publisher: IGI Global
Published: 11/03/2023
Pages: 332
Binding Type: Paperback
Weight: 1.27lbs
Size: 10.00h x 7.00w x 0.69d
ISBN: 9781668476505