The Rise of the Global Company

This is the first full account of how an influential form of commercial organization - the multinational enterprise - drove globalization and contributed to the making of the modern world. Robert Fitzgerald explores the major role of multinational enterprises in the events of world history, from the nineteenth century to the present, revealing how the growth of businesses that operated across borders contributed to an unprecedented worldwide transformation and deepening interdependence between countries. He demonstrates how international businesses shaped the economic development and competitiveness of nations, their politics and sovereignty, and the balance of power in international relations. The Rise of the Global Company uses the lessons of history to question prominent contemporary interpretations of multinationals and their consequences, and offers a truly wide-ranging survey of multinational enterprise, spanning two hundred years and five continents.

Author: Robert Fitzgerald
Publisher: Cambridge University Press
Published: 07/01/2016
Pages: 636
Binding Type: Paperback
Weight: 2.18lbs
Size: 9.07h x 5.99w x 1.11d
ISBN: 9780521614962

About the Author
Fitzgerald, Robert: - Dr Robert Fitzgerald is a Reader in Business History and International Management at Royal Holloway, University of London, specializing in business history, comparative management, international business, and the economic development of the Asia Pacific and Japan in particular. He has written on human resource management and labour, business cultures, economic development, marketing and consumption, and business organization, often from an international and comparative perspective. He has conducted research and fieldwork in countries all over the world, and taught in universities in Europe and Japan. He is the author or co-author of six books, including Doing Business in Emerging Markets: Opportunities and Challenges (2013), Rowntree and the Marketing Revolution, 1862-1969 (Cambridge University Press, 2007), The Growth of Nations: Culture, Competitiveness and the Problems of Globalization (1997), and British Labour Management and Industrial Welfare, 1846-1939 (1986). He is also the editor of seven books, including Remaking Management: Beyond Global and Local (Cambridge University Press, 2008), and has published numerous articles in leading international journals.