The Seeds of Innovation: Cultivating the Synergy That Fosters New Ideas

Breakthrough innovation is a prerequisite for success in almost any organization, yet the actual management of innovation has only recently begun to receive the attention it deserves. Here, innovation thought leader Elaine Dundon offers a how-to prescription for building creative and strategic innovation skills at all levels of an organization (rather than focusing on decision-making levels only) -- and explains how to produce measurable results that translate directly to the bottom line. Using field-tested concepts and practical examples, and featuring easy-to-apply processes and concrete thinking tools, this straight-talking book provides a broadly applicable guide to innovation -- one that's not limited to a specific industry sector. Today's most comprehensive, one-stop innovation resource, it describes: * The three necessary components of innovation -- creative, strategic, and transformational thinking * Methods for applying innovative thought to existing products, processes, and business models * 90 great innovations and 90 trends to consider

Author: Elaine Dundon
Publisher: Amacom
Published: 07/03/2002
Pages: 240
Binding Type: Paperback
Weight: 0.77lbs
Size: 9.36h x 5.75w x 0.56d
ISBN: 9780814415719

About the Author

Elaine Dundon (Toronto, ON) is founder and chief strategist for The Innovation Management Consulting Group Inc. She is adjunct professor of innovation management at the University of Toronto.

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