TV Commercials: How to Make Them: or, How Big is the Boat?

A comprehensive guide to production techniques for making commercials

Author: Ivan Cury
Publisher: Routledge
Published: 10/19/2004
Pages: 246
Binding Type: Paperback
Weight: 0.98lbs
Size: 9.99h x 6.77w x 0.54d
ISBN: 9780240805924

About the Author
Ivan Cury is a professor in the Communication Department of California State University, Los Angeles, where he has taught for the past fifteen years. He is also a producer and director of commercials, sitcoms, variety shows, documentaries, and daytime dramas such as The Young and the Restless. He has served as a judge for the Emmy's ACE and for the DGA awards. Before joining the department at Cal State, he taught for eleven years in the MPTV department at UCLA.