Understanding Business in the Global Economy: A Multi-Level Relationship Approach

Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations.

This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.

Author: Jonathan Swift
Publisher: Red Globe Press
Published: 11/15/2016
Pages: 424
Binding Type: Paperback
Weight: 1.50lbs
Size: 9.60h x 7.20w x 0.80d
ISBN: 9780230241572

About the Author
Jonathan Swift is a Senior Lecturer in International Business and Marketing at Salford Business School, University of Salford, UK.