Understanding Social Media: How to Create a Plan for Your Business That Works

Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms.

Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.

Author: Damian Ryan
Publisher: Kogan Page
Published: 04/28/2015
Pages: 304
Binding Type: Paperback
Weight: 0.90lbs
Size: 9.10h x 6.10w x 0.60d
ISBN: 9780749473563

About the Author
Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for over 25 years. He is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is also the author of Understanding Digital Marketing, The Best Digital Marketing Campaigns in the World, and The Best Digital Marketing Campaigns in the World II (Kogan Page).