Underwriting 101: Selling College Radio

This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stations, it offers skill development for all involved in media sales.


Author: Shyrl L. Plum
Publisher: Routledge
Published: 08/01/2000
Pages: 218
Binding Type: Paperback
Weight: 0.66lbs
Size: 9.00h x 6.00w x 0.46d
ISBN: 9780805848113