Unruly Media: YouTube, Music Video, and the New Digital Cinema

Unruly Media argues that we are the crest of a new international style in which sonic and visual parameters become heightened and accelerated. This audiovisual turn calls for new forms of attention. Post-classical cinema, with its multi-plot narratives and flashy style, fragments under the
influence of audiovisual numbers and music-video-like sync. Music video becomes more than a way of selling songs. YouTube's brief, low-res clips encompass many forms and foreground reiteration, graphic values and affective intensity. These three media are riven by one another: a trajectory from
YouTube through music video to the new digital cinema reveals commonalities, especially in the realms of rhythm, texture and form.

This is the first book to account for the current audiovisual landscape across medium and platform, and it demonstrates that attending equally to soundtrack and image reveals how these media work and how they both mirror and shape our experience.


Author: Carol Vernallis
Publisher: Oxford University Press, USA
Published: 10/10/2013
Pages: 368
Binding Type: Paperback
Weight: 1.15lbs
Size: 9.10h x 6.10w x 0.80d
ISBN: 9780199767007

Review Citation(s):
Choice 04/01/2014

About the Author

Carol Vernallis is the author of Experiencing Music Video: Aesthetics and Cultural Context (2004) and co-editor of The Oxford Handbook of New Audiovisual Aesthetics (2013) and The Oxford Handbook of Sound and Image in Digital Media (2013). She teaches Film and Media Studies at Stanford University.

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