Uplift: The Bra in America

Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives--their style, health, and economic opportunity.

Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.

Author: Jane Farrell-Beck, Colleen Gau
Publisher: University of Pennsylvania Press
Published: 10/22/2002
Pages: 264
Binding Type: Paperback
Weight: 0.80lbs
Size: 9.10h x 6.10w x 0.60d
ISBN: 9780812218350

Review Citation(s):
Univ PR Books for Public Libry 01/01/2003 pg. 43 - Outstanding

About the Author
Jane Farrell-Beck is Professor of Textiles and Clothing at Iowa State University. Colleen Gau is President of CPRTex, Inc., a home-based conservation of textiles business and the author of articles on clothing and health.