Videogame Marketing and PR: Vol. 1: Playing to Win

The definitive guide to mastering the essentials behind making, marketing and promoting product to the world's fastest-growing, most exciting entertainment business-the $13.5 billion computer and videogame industry-is finally here. Everything you need to play with the pros is right at your fingertips.

LEARN TO:
• TOP THE CHARTS
• MAKE HEADLINES
• IMPROVE REVIEW SCORES
• INSPIRE MILLIONS OF FANS
• ENHANCE JOB PERFORMANCE

INCLUDES:
• IN-DEPTH HOW-TO'S
• EXPERT ADVICE
• HANDS-ON FEEDBACK
• PROVEN TIPS
• CEO-LEVEL INSIGHT

Author: Scott Steinberg
Publisher: iUniverse
Published: 06/11/2007
Pages: 220
Binding Type: Paperback
Weight: 0.72lbs
Size: 9.00h x 6.00w x 0.50d
ISBN: 9780595433711

This title is not returnable