Visual Communication Theory and Research: A Mass Communication Perspective

In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

Author: S. Fahmy, M. Bock, W. Wanta
Publisher: Palgrave MacMillan
Published: 05/01/2014
Pages: 190
Binding Type: Hardcover
Weight: 0.80lbs
Size: 8.50h x 5.50w x 0.60d
ISBN: 9781137362148

About the Author
Author Shahira Fahmy: Shahira Fahmy is Associate Professor in the School of Journalism at the University of Arizona, USA. Author Mary Angela Bock: Mary Angela Bock is Assistant Professor at the University of Texas, Austin, USA. Author Wayne Wanta: Wayne Wanta is Professor and Chair of the Department of Journalism at the University of Florida, USA.