Winning the Inside Game: The Handbook of Advocacy Strategies

This handbook is a practical, accessible, unique guide to help leaders become more successful advocates. Winning the Inside Game is designed for quick reference. It provides busy practitioners with straightforward guidance and specific techniques to advocate for social change. This book outlines ten fundamental principles for effective advocacy, supported by real-life examples and commentary from prominent Washington activists. Its engaging format, with anecdotes from current events to support each principle, makes it accessible to the wide range of volunteers and professionals interested in improving their social advocacy campaigns. Its short length makes it portable and a quick read for busy leaders. Additionally, Winning the Inside Game provides cutting-edge tools to assess whether an advocate is pursuing the best strategy. These tools are based on a new understanding of group dynamics and behavioral patterns promoted by the Human Systems Dynamic Institute. This book applies HSD Tips, which are already used effectively in the private sector, for the first time to public policy advocacy.

Author: Ilir Zherka
Publisher: Ilir Zherka
Published: 08/11/2012
Pages: 136
Binding Type: Paperback
Weight: 0.42lbs
Size: 9.02h x 5.98w x 0.29d
ISBN: 9780615600611

About the Author
Ilir Zherka is a civil and human rights activist. As the executive director of four organizations over the past 20 years, Ilir organized coalitions promoting mutual understanding between countries, national service, and democracy in the nation's capital. He also gained political experience working in the Clinton Administration and on Capitol Hill. Ilir has taught emerging leaders at Georgetown University and as an associate with the Human Systems Dynamics Institute. In addition to his professional accomplishments, he has served as an advisor to the last four Democratic presidential campaigns. Ilir is a recognized community leader. He was selected to join Leadership Greater Washington and has received numerous awards, including the Meyer Foundation Exponent Award, the National Urban League's Whitney M. Young Jr. Leadership Award, and the United Nations Association Human Rights Community Award. The Washingtonian magazine featured Ilir in an in-depth profile, describing him as a "chief strategist" and a "cool tactician." Ilir graduated with distinction from Cornell University and received his law degree from the University of Virginia. He enjoys politics, writing, and traveling with his wife, Linda, and children, Alek and Hana.

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