Collection: BUSINESS & ECONOMICS
Business & Economics is a field of applied economics that studies the financial, organizational, market-related, and environmental issues faced by corporations. Business economics assesses certain factors impacting corporations—business organization, management, expansion, and strategy—using economic theory and quantitative methods. Research topics in the field of business economics might include how and why corporations expand, the impact of entrepreneurs, interactions among corporations, and the role of governments in the regulation.
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Decarbonizing Logistics: Distributing Goods in a Low Carbon World
Vendor:Kogan PageRegular price $172.00 USDRegular priceSale price $172.00 USD -
Investment and Portfolio Management: A Practical Introduction
Vendor:Kogan PageRegular price $83.99 USDRegular priceSale price $83.99 USD -
Selling Your Value Proposition: How to Transform Your Business Into a Selling Organization
Vendor:Kogan PageRegular price $48.99 USDRegular priceSale price $48.99 USD -
Myths of PR: All Publicity Is Good Publicity and Other Popular Misconceptions
Vendor:Kogan PageRegular price $23.99 USDRegular priceSale price $23.99 USD -
Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques
Vendor:Kogan PageRegular price $38.99 USDRegular priceSale price $38.99 USD -
Professional Services Marketing Handbook: How to Build Relationships, Grow Your Firm and Become a Client Champion
Vendor:Kogan PageRegular price $130.00 USDRegular priceSale price $130.00 USD -
Customer-Centric Marketing: Supporting Sustainability in the Digital Age
Vendor:Kogan PageRegular price $109.00 USDRegular priceSale price $109.00 USD -
Branding Inside Out: Internal Branding in Theory and Practice
Vendor:Kogan PageRegular price $35.99 USDRegular priceSale price $35.99 USD -
Marketing and Logistics Led Organizations: Creating and Operating Customer Focused Supply Networks
Vendor:Kogan PageRegular price $63.99 USDRegular priceSale price $63.99 USD -
Brand Protection in the Online World: A Comprehensive Guide
Vendor:Kogan PageRegular price $49.99 USDRegular priceSale price $49.99 USD -
Practical Consultancy Ethics: Professional Excellence for It and Management Consultants
Vendor:Kogan PageRegular price $59.99 USDRegular priceSale price $59.99 USD -
Essentials of Advertising
Vendor:Kogan PageRegular price $49.99 USDRegular priceSale price $49.99 USD -
Professional Services Leadership Handbook: How to Lead a Professional Services Firm in a New Age of Competitive Disruption
Vendor:Kogan PageRegular price $48.99 USDRegular priceSale price $48.99 USD -
In Your Creative Element: The Formula for Creative Success in Business
Vendor:Kogan PageRegular price $31.99 USDRegular priceSale price $31.99 USD -
Creativity and Data Marketing: A Practical Guide to Data Innovation
Vendor:Kogan PageRegular price $33.99 USDRegular priceSale price $33.99 USD -
How Cool Brands Stay Hot: Branding to Generations Y and Z
Vendor:Kogan PageRegular price $33.99 USDRegular priceSale price $33.99 USD -
Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques
Vendor:Kogan PageRegular price $49.99 USDRegular priceSale price $49.99 USD -
Retail Marketing Strategy: Delivering Shopper Delight
Vendor:Kogan PageRegular price $49.99 USDRegular priceSale price $49.99 USD -
The TV Brand Builders: How to Win Audiences and Influence Viewers
Vendor:Kogan PageRegular price $38.99 USDRegular priceSale price $38.99 USD -
Ethical Leadership: Creating and Sustaining an Ethical Business Culture
Vendor:Kogan PageRegular price $130.00 USDRegular priceSale price $130.00 USD