Collection: BUSINESS & ECONOMICS
Business & Economics is a field of applied economics that studies the financial, organizational, market-related, and environmental issues faced by corporations. Business economics assesses certain factors impacting corporations—business organization, management, expansion, and strategy—using economic theory and quantitative methods. Research topics in the field of business economics might include how and why corporations expand, the impact of entrepreneurs, interactions among corporations, and the role of governments in the regulation.
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Communicate to Inspire: A Guide for Leaders
Vendor:Kogan PageRegular price $74.00 USDRegular priceSale price $74.00 USD -
Neuromarketing in Action: How to Talk and Sell to the Brain
Vendor:Kogan PageRegular price $102.00 USDRegular priceSale price $102.00 USD -
Campaigns That Shook the World: The Evolution of Public Relations
Vendor:Kogan PageRegular price $23.99 USDRegular priceSale price $23.99 USD -
Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More
Vendor:Kogan PageRegular price $33.99 USDRegular priceSale price $33.99 USD -
Port Management: Cases in Port Geography, Operations and Policy
Vendor:Kogan PageRegular price $88.99 USDRegular priceSale price $88.99 USD -
Chartered Public Relations: Lessons from Expert Practitioners
Vendor:Kogan PageRegular price $53.99 USDRegular priceSale price $53.99 USD -
Understanding Social Media: How to Create a Plan for Your Business That Works
Vendor:Kogan PageRegular price $35.99 USDRegular priceSale price $35.99 USD -
The Escape Industry: How Iconic and Innovative Brands Built the Travel Business
Vendor:Kogan PageRegular price $33.99 USDRegular priceSale price $33.99 USD -
Valuable Content Marketing: How to Make Quality Content Your Key to Success
Vendor:Kogan PageRegular price $33.99 USDRegular priceSale price $33.99 USD -
Supply Chain Management Accounting: Managing Profitability, Working Capital and Asset Utilization
Vendor:Kogan PageRegular price $59.99 USDRegular priceSale price $59.99 USD -
Ad Law: The Essential Guide to Advertising Law and Regulation
Vendor:Kogan PageRegular price $73.99 USDRegular priceSale price $73.99 USD -
What Is a 21st Century Brand?: New Thinking from the Next Generation of Agency Leaders
Vendor:Kogan PageRegular price $66.99 USDRegular priceSale price $66.99 USD -
Logistics and Supply Chains in Emerging Markets
Vendor:Kogan PageRegular price $80.99 USDRegular priceSale price $80.99 USD -
Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight
Vendor:Kogan PageRegular price $43.99 USDRegular priceSale price $43.99 USD -
Executive Finance and Strategy: How to Understand and Use Financial Information to Set Strategic Goals
Vendor:Kogan PageRegular price $48.99 USDRegular priceSale price $48.99 USD -
Advertising Transformed: The New Rules for the Digital Age
Vendor:Kogan PageRegular price $27.99 USDRegular priceSale price $27.99 USD -
Economics for Business: A Guide to Decision Making in a Complex Global Macroeconomy
Vendor:Kogan PageRegular price $53.99 USDRegular priceSale price $53.99 USD -
The Brand Challenge: Adapting Branding to Sectorial Imperatives
Vendor:Kogan PageRegular price $35.99 USDRegular priceSale price $35.99 USD -
Brand Essense: Using Sense, Symbol and Story to Design Brand Identity
Vendor:Kogan PageRegular price $33.99 USDRegular priceSale price $33.99 USD -
The Mindful International Manager: How to Work Effectively Across Cultures
Vendor:Kogan PageRegular price $41.99 USDRegular priceSale price $41.99 USD